Very’s Fabulously Festive Christmas Gift Guide

Summary

Christmas is a huge moment for The Very Group (TVG), calling for bold, creative campaigns to stand out and drive brand investment. With 2024 being the first Golden Quarter since launching Very Media Group (VMG), the excitement was even higher to create a truly special and engaging campaign that wowed partner brands, connected with customers, and cemented VMG’s growing reputation.

What we did

Printed Gift Guide
Online Gift Guide
Sponsored Article
Social Video
Targeted Display
Landing Page
CRM Campaigns

Results

customers reached

Challenge

Very needed to cut through the crowded market and position itself as the go-to destination for Christmas gifting, winning over both brands and customers as the ultimate home of Christmas.

Opportunity

The Christmas Gifting campaign presented a unique opportunity to drive brand engagement & investment with a fully integrated omnichannel campaign that included the reintroduction of print media to Very shoppers.

Reintroducing print to Very shoppers

VMG launched an omnichannel campaign leveraging first-party data across key channels to deliver impactful, personalised engagement that resonated with shoppers - A printed gift guide in partnership with MetroMedia was a key media highlight.

The gift guide was distributed to over 3M customers, including 300K YOU Magazines and 20K Metro Newspapers featuring scannable QR codes linking directly to product pages on Very’s site.

On Very.co.uk, a dynamic landing page showcased Gift Guide content, supported by CRM campaigns and boosted social media. Meanwhile, an online Gift Guide on MailOnline generated 165K+ guaranteed views.

Making the printed Gift Guide scannable was critical for ensuring a seamless omnichannel experience. Partnering with Phuzion, a leading retail media technology provider, enabled customers to transition effortlessly from printed media to e-commerce. This integration captured attention offline while driving actions online, bridging the physical and digital shopping journey effectively.

Results

The total campaign was widely recognised as a major success and highlighted as a standout initiative within the Golden Quarter. Commercial results showcased its ability to drive both short-term revenue and long-term brand growth, while the integration of various media channels—especially print and digital—proved highly effective in securing increased investment and boosting performance.

7 X

higher CTR on display ads vs benchmark

170 K

Article views - That's 2% higher than the benchmark.

1 M

Social video views outperforming the benchmark.

Digital display banners delivered significant impact, with 1,451,488 impressions and 1,771 clicks to date, driving visibility and engagement.

These results showcase the campaign’s ability to effectively combine traditional and digital media to maximise reach, engagement, and impact.

Overall the strong performance data combined with the positive feedback has made this one VMG's first and biggest campaigns, helping to solidify their role as trusted experts who consistently deliver.

A screenshot of an article on Mail online webpage talking about Very's Christmas gift guide campaign. It's also surrounded by display ads of the same gift guide.