Harnessing data and technology to put the customer first at ASDA.
We pride ourselves on offering best-in-class media and expert media planning to allow you to always put the customer first. Our thorough understanding of ASDA’s customers and their journey also helps you maximise your marketing spend.
Our campaigns are fuelled by customer data, enabled by the UK’s fastest growing digital programme, ASDA Rewards. With over 7m customers, we can provide rich insights and proven campaign strategies.Teamed with our principles of creative thinking and precision planning we’re able to execute relevant messaging and media at key points to influence the shopper journey across awareness, engagement and conversion.
By utilising the growing ASDA portfolio and harnessing data and insights backed by SMG’s expertise, we take an omni-channel approach to ensure you talk to the right people, at the right time, through the most appropriate touch points.All our campaigns will be planned and evaluated in SMG’s proprietary software, PlanApps, which streamlines every aspect of executing retail media, and offers detailed insights and benchmarking across the best investment opportunities.
We work on best-in class creative and strategic campaigns with the UK’s best loved brand names.Our experienced and dedicated team offer a collaborative and integrated approach, ensuring we fully understand your business needs. Focusing on driving customer satisfaction in partnership with our brands at Asda is a key priority.We'll work together to deliver best-in-class omnichannel campaigns that engage shoppers and deliver results.
Our first-party data offsite proposition. Where brands can leverage our unique depth of customer data to fuel superior customer insights, enhance campaign planning and activate campaigns across multiple off-site media channels.
What makes Asda Access unique?
Asda Access gives brands access to our rich 1st party data of 7M+ customers. Plus, throughout 2025 we'll be rolling out the opportunity to enhance this with exclusive 2nd party data & additional valuable 3rd party data.
Brands can opt for both managed service and self-serve activations. Giving clients the flexibility to access our 3000+ audience segments depending on what best suits their brief.
Work directly with Asda creative experts to develop bespoke content that engages and entices the Asda customer. From food hauls, to inspiring foodscapes and more...
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